The Easiest Way to Start A/B Testing

Are you looking for an easy and free way to start A/B testing your website?

Unlocking a winning A/B test can literally unlock millions of dollars in sales or extra conversions if executed properly.

But running A/B tests or MVT (MultiVariate Testing) tests can quickly spin out of control.

Do you trust the data? Are you testing the right things? Who should see the test? How do you know if the test is significant?

Unfortunately this type of questioning begins an endless loop of doom and often results website optimization ideas at the bottom of the priority list or inside the proverbial parking lot.

If you’re looking to help champion testing in your organization (and we hope you do!), we have a secret weapon that will show your entire team the awesome possibilities of A/B testing!

One of the easiest ways to run an A/B test, also can result the biggest wins.

And, it’s free to test with no expensive software.

Wonder how you can try this?

Update the copy on your website!

Specifically clone an existing PPC landing page and try some fresh new copy and watch the results.

Yes, this simple strategy and testing process can lead to amazing wins for your website (and make you a hero in the process!)

Here’s why this is so easy to pull off and sell to everyone internally:

• You can simply clone an existing webpage and update the copy and messaging which should (hopefully) not require much development resources.
• You do not need to use, configure, or purchase any additional software. Simply redirect traffic from the source to the new landing page – then you can monitor the before and after conversion rates of the switch inside your ad platform.
• This foundational work can lead to creating basic segmented experiences – which can power your marketing campaigns later. For example, you can retarget users who hit your new custom landing page with a specific and more tightly aligned message.
• This should make everyone on your marketing team happy.

Looking for inspiration on how to get started? Look no further than your paid search campaigns themselves.

• If you’re running competitor brand-bid focused campaigns, you should be ensuring your landing page directly compares and shows your business as a better alternative.
• If you’re running generic keyword campaigns – please, please, please, do not send it to the home page of your website.
• If you’re referring to specific messaging or ad copy, be sure to mention these on the landing page. Think like a user would – How did I get here, and am I in the right spot? The answer should always be “Yes!”

Once you have segmented out your traffic, and landing pages, you can then start attacking a/b testing with more refinement and creativity.

Neat huh?

This simple strategy will set the foundation for starting successful testing, and along the way push that conversion rate higher.

If you would like someone to help you pull off some other A/B tests, hire a growth marketer with HireMarketers for free.